Published on February 28, 2025
As we look ahead to 2025, alternative assets are expected to remain a focal point for investors. Driven by a volatile macroeconomic environment, evolving interest rate dynamics, and the need for portfolio diversification, alternative investments have the potential for continued prominence. Dispersion has widened, making manager selection matter even more than in other asset classes. At the same time hedge funds have gotten even tougher to access and assess.
Strategies That Advisors Allocated Clients’ Assets To In 2024
Crystal provides access to a full range of hedge fund and private market strategies for client portfolios. Over the course of 2024, the strategies on our platform that captured the most inflows were Long / Short Equity (40%), Equity Market Neutral (32%), Multi Strategy (11%), and Private Credit (37%).
Hedge Funds
| Strategy | 12/31/2023-12/31/2024 Inflows Growth % |
|---|---|
| Long/Short Equity | 39.36% |
| Equity Market Neutral | 32.13% |
| Multi-Strategy | 10.62% |
| Long Bias | 9.36% |
| Global Macro | 7.65% |
| Distressed | 3.36% |
| Relative Value | 0% |
| Event Drive | 0% |
| Activist | 0% |
Note: Strategy flows do not include performance or outflows.
Private Markets
| Strategy | 12/31/2023-12/31/2024 Inflows Growth % |
|---|---|
| Private Credit | 36.59% |
| Real Assets | 24.23% |
| Buyout | 15.24% |
| Growth | 12.44% |
| Venture | 1.59% |
Note: Strategy flows do not include performance or outflows.
Transparent Manager Selection Matters
In a year of immense volatility, 27 out of the 32 exposures sourced for the platform outperformed their respective benchmarks, further supporting the value of our manager selection process. Our process is based on careful evaluation and merit, as we are not compensated by any of the managers on the platform.
27 out of the 32 exposures on our platform beat their respective strategy index.
Awards
The ThinkAdvisor Luminaries Awards celebrate excellence in financial services, recognizing individuals and organizations that elevate industry standards and push the boundaries of innovation. This year, Crystal stood out for launching its state-of-the-art investment portal designed to help advisors efficiently source, build, and manage diversified alternative investment portfolios for qualified purchasers. This innovation aligns with Crystal's mission of simplifying alternative investment management and delivering an exceptional user experience.
2024 Innovation Winner
Alternative Investment Platform
Platform Review
15% AUM Growth12/31/2023 - 12/31/2024 Y/Y Growth
~250Current Advisory Relationships
+500Individually Audited Customized Portfolios across Private Market and Hedge Funds
“The growing demand for diversified portfolios underscores a preference for tailored investment solutions rather than just access to individual funds. We are grateful for the growth we’ve experienced in 2024 and remain committed to delivering innovative solutions to RIAs, empowering them to build diversified alternative investment portfolios that complement their clients’ traditional investments and meet their overall investment goals.”
Steven Brod
Senior Partner, CEO, & CIO
View the private market and hedge funds listed on our platform.
For registered investment advisors only.